Being a shoe shop assistant in Cardiff, I have noticed that the majority of women seem to be in denial about their shoe size.
On average I would say that size 7 is the most popular shoe size followed by size 5.
However women seem to always ask for a smaller size, because they're shy about having "bigger" feet than everyone else, when in fact, they're average.
In a society where every media image is encouraging teenage girls and mature women to be smaller it seems that women are beginning to deny what they have and try to force themselves into smaller clothes, smaller shoes, anything to look as tiny as possible.
Women have come into the shop and asked for sixes - believing that sevens are too big, and then when their shoes don't fit, they go, oh, well, i guess i need a size up, all shoe sizes are different - as if trying to make excuses to me, a sales assistant. Why should a female sales assistant care if they are a size 7 - it's AVERAGE LADIES! and I must be honest, it is a bit of a waste of time for myself.
So as a big shout out to all ladies out there - a size 7 is average, followed by 5's. Si why are you hiding.
I must say all of you women are lucky you are not Paris Hilton - what is her shoe size....an 11! something like that. It's amazing how people are so highly influenced by media and feel so insecure that they have to lie to a sales assistant about their size - and no this hasn't happened once - this happens every day in any shoe shop, women in denial about being a certain size, they know deep down what their size is.
*TBC*
*LJK Enterprises*
I am a 37 year-old male, and I am a UK size 5 and I have to resort to buying childrens shoes or unisex shoes and I even have a pair of tan woman's Jesus sandals in a 5, as a mens size 6 was too big for me!